Los Osos, California
Unique. Entrepreneur & Specialty
“Lures created for bottom fishing need to be built tough in order to be fished continuously in rough reef terrain. Eyes need to be long lasting. Paint needs to be high quality and durable enough to withstand a constant beating. ” Rolland Felton started creating his lures in 2016 with the idea to fish them with his girlfriend, Jodi McGreggor. Their friends and local fishing community started noticing the lures and what they were catching on them. Felton and McGreggor put their years of fishing and customer service experience together to come up with a company that would offer high quality lures at affordable prices. After multiple trips testing colors, styles, and durability.